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Roy Wallen

TendoNova Corporation
Roy Wallen leads Directional Healthcare Advisors, a NH-based advisory services company, and serves as CEO of TendoNova Corporation, an Atlanta-headquartered medical device startup.  He has served in leadership roles for new product initiatives in medical technology companies ranging from pre-revenue start-up to multi-billion, global concerns.  Roy has spent his career managing existing businesses for sustainable profits and bringing new technologies out of the laboratory and into commercial use.  His focus is on market development based on research and a planning process that addresses market access needs.  Roy serves as advisor to emerging companies who need access to capital markets, crafting the stories that demonstrate market needs, how technology matches those needs, and how these translate into a compelling business case.  Volunteer activities include serving on the Board of a Colorado-based nonprofit, as a coach and mentor at the Hannah Grimes Center for Entrepreneurship, and as a volunteer for the Youth CITIES Lifescience Learning Laboratory (L3) to teach middle school and high school students how to apply STEM interests in areas of innovation and entrepreneurship.